More and more businesses are incorporating environmental criteria into purchasing decisions. The Apple Certified Refurbished product fits this approach: instead of manufacturing a device from scratch, an existing device is refurbished and returned to the market with quality equivalent to a new device.
Manufacturing has the greatest impact
For a smartphone, the most significant share of CO₂ emissions is not generated during use but during manufacturing: material extraction, component production and assembly. Extending the useful life of an already-manufactured device therefore avoids a significant portion of that footprint.
Fewer new units, fewer resources
Every CPO iPhone or iPad put back into circulation is one new unit that does not need to be manufactured. This reduces demand for raw materials, water and energy used in manufacturing, and electronic waste by extending the product life cycle.
Circular economy with official backing
CPO represents circular economy without compromising reliability: refurbishment is carried out by Apple using genuine parts and quality control, so sustainability does not come at the expense of reliability. It is both a responsible and secure alternative.
A proposition for your corporate customers
For businesses with sustainability or ESG reporting goals, choosing refurbished devices is a measurable and communicable decision. Distributing CPO lets you offer customers a premium product that also contributes to their environmental goals.
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