The Apple brand is synonymous with quality and a user experience recognised worldwide. However, the price of a new device puts it out of reach for a significant part of the market. The CPO product allows that customer to access the same quality for a lower investment, without giving up official warranty.
Making premium products more accessible
CPO iPhone and iPad bring high-end devices within reach of customers who might otherwise choose lower-priced brands. For the channel, this expands the addressable market: Apple products can be sold to customers who were previously priced out.
Solutions for every customer type
- Education: equip classrooms with iPads at an affordable cost, with MDM management.
- Businesses: provide staff with reliable phones and tablets without inflating the budget.
- Operators and resellers: offer an accessible premium range that improves customer acquisition.
- Insurers: replace devices with certified products and warranty coverage.
Accessible does not mean lower quality
The key to CPO is that a lower price does not mean an inferior product. Every unit arrives sealed, with 100% battery health, new genuine accessories and a one-year worldwide warranty from activation. The end customer receives a product on par with a new device.
Global reach
With delivery to any country worldwide and European certification, CPO makes it easier to bring quality technology to more markets, including those where the price of a new product limits adoption.
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