Cost savings: why CPO iPhone & iPad reduce your investment

When a new device is compared with its CPO (Certified Pre-Owned) equivalent, the price difference is notable, while the difference in experience is practically nil. An iPhone or iPad officially refurbished by Apple arrives with a new battery, a new casing and complete functional testing: the customer receives a device equivalent to a new one, but the investment required to put it in their hands is much lower.

Lower investment per unit, without compromising quality

Savings do not mean giving up anything important. The product retains 100% genuine parts, the battery starts at 100% health and every unit comes with Apple's one-year official warranty. For professional buyers, this means lowering acquisition costs without taking on the quality risk associated with unofficial refurbishment.

More units with the same budget

For a business refreshing its mobile and tablet fleet, or an educational institution deploying iPads in classrooms, a lower cost per device makes it possible to cover more users with the same budget. The freed-up budget can go towards additional devices, accessories or other priorities.

Margin for the channel

For distributors, operators and resellers, CPO is a product with high turnover and an attractive margin. It combines a globally recognised premium brand with a more accessible entry price, making sales easier and improving the price-to-margin relationship versus a new device.

A lower total cost of ownership

The savings go beyond the purchase price. Because the product has official warranty coverage and support through Apple's authorised channels, after-sales costs and incidents are reduced, lowering the total cost of ownership over the device's lifetime.